Content Marketing

Strategy & Creation

What is content marketing and why do I need it?

Content marketing is different from copywriting.
Whilst copy is specifically designed to sell products or services, content marketing is crafted to entertain, inform, and inspire. Common examples of content marketing include blog posts, e-books, articles, and infographics.

So why would I invest in that?

Good question! Well, just take a look at some of the statistics below from Hubspot about the power of content marketing:

  • Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)
  • 72% of marketers said that having a good content strategy was a major key to their success in 2018. (B2B Content Marketing, 2018)
  • Over ¾ of internet users say they read blogs regularly. (Quoracreative, 2019)
  • Marketers who prioritize blogging efforts are 13x more likely to see positive ROI.

Source: Hubspot

Instead of directly asking people to buy a product or service from you, content marketing is a longer-term strategy that persuades people to purchase from you by first attracting them to your business via crafted content, encouraging engagement, building brand loyalty, and establishing trust until they are ready to buy.

It targets consumers not just at the bottom of the sales funnel who are ready to immediately purchase, but also those people who don’t even know they need your product or services yet, allowing you to develop a constant flow of new sales leads over time.

What kind of content can you create for my business?

I can help you by creating inspiring content your audiences will love, whether it’s an informative article for your blog or an engaging Facebook post. If you don’t already know what kind of content you should be creating to attract your ideal audience, or you are not having much success with the kind of content you’re already putting out into the world, I can help with that too by building a clear content strategy for your business.

Any queries or questions you can fill out my contact form and I will respond to you as soon as I can.